Format Archives: Video
Video

How can we attract immigrants like Mia Love’s parents?

I’d be pleased to see people like Mia Love running for election here in Australia rather than Kevin Rudd, Julia Gillard and Peter Slipper. And instead of continuing to allow illegal immigrants (pretending to be asylum seekers) into our country, our immigration officials could look to have our immigration quota filled by people like Mia Love’s parents. Take [...]

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Business Thinking Skills and Ambiguity

Our education system has trained us to NOT want to be wrong. But the fear of being wrong limits our ability to think with creativity, innovation and imagination.Behavioural economics explains that we would rather be precisely wrong than moderately right. The Chinese have two lions on pillars outside of every temple of worship. These temples [...]

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Don’t believe everything you hear

Self-proclaimed business experts and gurus love to hear the sound of their own voice, almost as much as they love you listening to their voice. The problem is, many self-proclaimed business experts get it wrong. You need to discriminate about who’s opinion you accept. After all, it’s your business at risk. Challenge conventional and limited [...]

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Mission Simple: The business mission doesn’t have to explain everything

Many organisations mistakenly believe that their Mission should be all encompassing and explain everything. The Mission should articulate the corporate objective in a simple manner that all stakeholders can comprehend and embrace. Ric Willmot gives a striking example of how to achieve this.

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Needs First – Price Second

Pricing is one of the most important keys to the success or otherwise of an enterprise. Yet it is frequently overlooked, understated or just done really poorly. Ric Willmot gives a brief insight into how we can think differently when engaging with prospective customers. At the start of this clip, Ric’s client, the CEO of [...]

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Price Versus Value: Pricing Excellence

Ric Willmot speaks on pricing to a live audience. In just 60 seconds he is able to succinctly articulate the clarity as to why price is second to value. Focus on your value and people will pay your price.

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Ric Willmot’s BMW-CEO Networking Day

Being a client of Ric Willmot has its advantages. A group of Ric’s clients and Coaching & Mentoring Program Members were invited to a full day driving all the cars in the BMW range, interrupted by a sumptuous lunch in the Gold Coast Hinterland. All the business owners and CEOs had the opportunity to network [...]

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Video

Dead dictators selling chicken

Fast food chain Nando’s is beating its own drum sticks with a controversial ad, showing Zimbabwe’s Robert Mugabe frolicking with dead dictators. I’m sharing this just for the fun of it. It’s quite clever and very well done.

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Friday Redux No.9: 12 Tips for building mutually beneficial sales relationships

1. Set your objective on the long-term relationship that is mutually beneficial rather than the immediate sale. 2. Research your prospective buyer and be fully briefed on them, their objectives, their needs and how you might offer solutions that make sense to them. 3. Develop trust: Show that you have their best interests in mind. [...]

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Getting started in Ric’s Forums: Adding a new topic

International Online Executive Management Forum for Business Leaders & Entrepreneurs. Ric’s Forum is a Members-Only Forum where you can have a free exchange of information, ideas, techniques, opinions and alike with a truly global and collegial community. Started in 2010 the current membership comes from 14 countries to date and range from middle managers to CEOs to the [...]

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