Greek philosopher and mathematician, Plato, dictated that the circle was the perfect form for celestial movement. So, then for the next one-and-a-half millennia, astronomers said that the planetary orbits were circular even though their observational data suggested otherwise. Even Copernicus utilised circles in his heliocentric model, explaining the universe and its relationship to the planets. [...]
Format Archives: Aside
Weekly Wisdom No.77: The Marketing Mindset
Nearly all businesses need to dramatically improve their marketing effectiveness. But creating marketing magic is really difficult. There is a yawning gap between the talk and the walk. Advertising is talk. A website is talk. Brochures are talk. A stall at a trade show is talk. The truth is that nobody listens to talk much [...]
Ric’s Friday Redux No.2: 5 targets for management focus
Extraordinary business breakthroughs can be elicited by intelligent questions. Who and what are your targets? Do you have any unique targets of focus that share certain common characteristics? What do your targets need and want? What outcomes and results are they seeking? Where will you find these targeted buyers? Who or what influences your targeted [...]
Business Development Hustle by Ian Brodie
In my experience, the people who succeed at business development are not necessarily the ones who are the best at it. They’re the ones who are the busiest at it. They’re not the people with the greatest skills. They’re the people with the most “hustle”. I’d like you to do a little exercise for me, right [...]
Do you focus on your expertise or the client’s results?
Which target do you have in your sights? How professional services firms interact with their clients will determine how well the business relationship develops. Accountants, lawyers, financial planners, business coaches & consultants, recruiters, et al believe they need to become ever more technically better to attract more and/or better clients. But that’s not always what [...]
Weekly Wisdom No.76: Customer experiences drive your business
Customer service shouldn’t be a poor man’s cousin to growing your business. You rarely awake in the morning with people waving cash in your face – so we have to market ourselves. Get your marketing strategy clear, then ensure the customer experience you implement reinforces that strategy. Here are Ric’s Tips to drive your [...]
Ric’s Friday Redux No.1: 5 keys to power your business
Power your business to better results with Ric Willmot’s Five Keys: 1. Keep raising the bar – be innovative, focus on growth rather than cost-cutting or problem fixes, and expect more of yourself and those in your employ. 2. Always work towards results and outcomes – being busy doesn’t make you good, producing results does; [...]
Would the team you lead get in the wheelbarrow?
The story goes … upon completing a highly dangerous tightrope walk over Niagara Falls in appalling wind and rain, ‘The Great Zumbrati’ was greeted by an enthusiastic supporter, who urged him to make a return trip, this time pushing a wheelbarrow, which the spectator had thoughtfully brought along. The Great Zumbrati was reluctant, given the [...]
Focus your thinking to attract client’s attention
“Hello Ric, Alan from Sydney here. Trevor from PwC said you could help me. I’ve had a great business for ten years but the current economic climate has really knocked us around. How can we get through this?” – What’s different from before? “Clients are cutting back on recruitment costs, new job orders have almost [...]
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Research Survey on Referrals in Professional Services
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Wayne Swan: It would be funny if it wasn’t so scary
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