I’m flabbergasted at the volume of poorly written business correspondence that is landing daily in my e-mail. Businesses are striving to attract more clients and more business; hence they are increasing their direct marketing, and, unfortunately, most is doing more harm than good. Ric’s Tips for Better Business Writing and Correspondence: Dress for success. You [...]
Tag Archives | Radio Interviews
How to quickly and easily write a press release
When was the last time you said yourself, “I really want to write a press release”? Business owners, managers and those responsible for marketing are commended to write media releases, speak at trade association events, and have articles published in the journals that their clients read. That’s not unreasonable advice. But unless you were exceptionally [...]
Idea Generation for Media and Press Releases
Gaining media exposure for our business, ourselves and our products or services is understandably a positive marketing initiative. Writing a media release is a skill that can be learned and you can take advantage of sage expert advice or templates to do so. But how might you get the inspiration on what topic to write [...]
Value-Based Pricing Teleconference Audio CD
We have less than 10 copies of the teleconference I ran on Value-Based Pricing remaining. If you would like to purchase one or more copies before they’re all gone, send me an e-mail. By entering the discount code DC-VBPCD at the checkout you will be able to purchase the CD at the reduced price [...]
Orwell on Language
George Orwell wrote an essay on the English Language: George Orwell: ‘Politics and the English Language’ First published: Horizon. — GB, London. — April 1946. http://www.orwell.ru/library/essays/politics/english/e_polit/ He wrote of: Dying metaphors Operators Pretentious diction Meaningless words Orwell gave us six rules to rely upon when our instinct fails: Never use a metaphor, simile, or other [...]
Media leads for Ric’s Forum Members 0205
Media leads for Ric’s Forum Members 5 February 2013 If you are a member of Ric’s Forum you are able to click on the links to access the details of journalists, media, online magazines, websites and blogs who are seeking contributions. This is a marvelous marketing and promotional opportunity for you and your business. Lawyers [...]
The consequence of ill-considered “lighthearted” prank calls
Jacintha has worked at the King Edward VII Hospital for more than four years. She was an excellent nurse and well respected and popular with all over her colleagues.The Sydney Telegraph
THREE days after being duped by Australian radio presenters during a royal phone prank, a London nurse has been found dead after an apparent suicide. Jacintha Saldanha, 46, a mother of two, was unable to be revived after being found unconscious at a nurses’ accommodation block near London’s exclusive King Edward VII Hospital at 9.35am [...]
Video library available on the Executive Wisdom website
As part of our ongoing commitment to providing diverse and plentiful free resources to our clients and contacts, we have now created a specific video library on our website. Under the Resources section of our website there is now a link to our video library. We have provided you with an enormous amount of [...]
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Mick Cosgrove: I agree Ric. I was actually referring more to the ...
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Ric Willmot: No Kathy. I was honest in my opinions about Crean...
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Kathy Westmore: Ric are you showing your softer side there by comp...
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Scott Brown: Yes, read that study. Interesting. Should also be ...
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Research Survey on Referrals in Professional Services
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It’s not too late to ditch the tax, Julia
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Catherine Deveny hate speech continues in spite of spelling
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Wayne Swan: It would be funny if it wasn’t so scary
- Gun Control Laws: Sobering statistics and a sane argument
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Psychologist, Peter Hart unable to adapt to pyjamas
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Executive Wisdom Times Newsletter: No.98 May 2013
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Ric’s Thought for Today: Only ½ of businesses are surviving
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How’s your mobile telephone relationship?
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Weekly Wisdom No.162: Focus on my 4th question
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The financial facts provided by Treasury not politicians
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Strong men more likely to have right-wing views, study says
