New Bureau of Statistics figures show only half the businesses which started in the first full financial year of the Rudd Government are still going today: – Of the 299,123 new business entries during 2008–09, 75.8% were still operating in June 2010, 60.5% were still operating in June 2011 and 51.0% were still operating in June [...]
Tag Archives | Marketing Whirlpool
What’s around the bend for marketing your business, smarter?
What’s around the bend for marketing your business, smarter? Here’s 16 examples from my list of 50 that I believe you must be aware of to remain effective and relevant beyond the year 2020. In 2020 there’ll be an estimated 2.5 billion smartphones. What might that tell you about how people will engage with you and your [...]
Whirlpool Marketing (the book) Website Coming Soon
Whirlpool Marketing: How to Attract & Acquire Customers Who Will Gladly Pay You What You’re Worth will be launching in Australia, America and Europe during August. The book will have its own website with a vast storehouse of useful resources and tools. The website should be live by June 1 — as long as the cyber-gremlins play nice. [...]
Become addicted to building your business
Speaking at a conference in Melbourne this week the feedback from the audience wasn’t overwhelmingly they believe that they must significantly increase their lead generation and marketing efforts just to survive and remain at current levels of revenue. What this is telling us is that your competitors are chasing your clients, your prospects, your marketplace. [...]
Weekly Wisdom No.156: Answering or knocking?
Answering or knocking? Martin Scorsese’s directing debut was a movie entitled: “Who’s That Knocking at My Door”. The film’s original title was: “I Call First”. The two titles—when compared—are captivating from a marketing perspective: “I Call First“: stepping out into the field and knocking on doors seeking to attract business. “Who’s That Knocking at My [...]
Stop throwing good training after bad
Over seventy-five percent of sales training fails¹, according to research undertaken by my research division, The Society for Executive Wisdom. What amount does your organisation spend per person on sales training? While doing our research we learned—and we were surprised by this—that businesses² in Australia and New Zealand waste as much as $175,000 each year [...]
What would your clients say if I asked them?
If you gave me a list of a dozen of your clients and allowed me to ask them why they choose to do business with you, what would they say? The price is right. We’ve been using them for ages. They happened call right when we needed someone. They were the closest. Haven’t really thought [...]
Weekly Wisdom No.153: It’s been a while…
It’s been a while… The challenge of everyday business is building quality relationships with enough people so that people happily get caught in your vortex and arrive at the centre of your Whirlpool. I wish I’d been more diligent over the 30 years of my working life in keeping the contact details—and keeping in contact [...]
Friday Redux No.23: Difficult Success
We all want to be successful. The success we want maybe different between us: relationships, love, career, sport, education, parenting, etc. But we all want some type of success in our lives. Success isn’t easy, it sometimes doesn’t count was even when everyone else knows we deserve it. In fact, some of us seem to [...]
Whirlpool Marketing Book Tour
How to Attract & Acquire Customers Who Will Gladly Pay You What You’re Worth Whirlpool Marketing guides and coaches those responsible for business development and marketing on how to build a quality client base of which their competitors would be proud. With this book, the reader is taught and learns every aspect and skill required [...]
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Mick Cosgrove: I agree Ric. I was actually referring more to the ...
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Ric Willmot: No Kathy. I was honest in my opinions about Crean...
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Kathy Westmore: Ric are you showing your softer side there by comp...
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Scott Brown: Yes, read that study. Interesting. Should also be ...
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Research Survey on Referrals in Professional Services
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It’s not too late to ditch the tax, Julia
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Catherine Deveny hate speech continues in spite of spelling
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Wayne Swan: It would be funny if it wasn’t so scary
- Gun Control Laws: Sobering statistics and a sane argument
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Psychologist, Peter Hart unable to adapt to pyjamas
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Executive Wisdom Times Newsletter: No.98 May 2013
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Ric’s Thought for Today: Only ½ of businesses are surviving
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How’s your mobile telephone relationship?
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Weekly Wisdom No.162: Focus on my 4th question
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The financial facts provided by Treasury not politicians
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Strong men more likely to have right-wing views, study says
