The irrefragable inanity of hourly fees and charge out rates in professional services is clear. If we continue to believe that our value is correlated and inextricably connected with the number of hours we work and show up with our clients, then we are doomed to mediocrity. In October 2007 I wrote about the Boston Law [...]
Marketing, especially the marketing of professional service firms has gone mad. When there is so much noise and distraction in the world today from advertising, social media, billboards, etc., why would you want to be just another part of that amorphous mess? Websites, brochures, blogs and alike are full to the brim with …. well [...]
The Professional Services College will be held in November and December 2011 in Brisbane, Melbourne and Sydney. This program was developed specifically for people such areas as: Accounting Banking, finance & financial services Coaching, consulting, training & facilitation HR consulting & recruitment Law Professional speakers “Ric has been an inspiration. His qualities of being ‘no [...]
There has never been a better time to be in business, especially in professional services. Conventional marketing wisdom urges us to target the classes or target the masses. If you want to work in forensic accounting you are probably targeting the classes and if you want to work in the delivery of individual returns with 24 hour tax [...]
Since 1994 I have been advocating that professional knowledge firms (accountants, lawyers, coaches, recruiters, consultants, and alike) need to abandon hourly rates and embrace value-pricing methods. I understand that some of my followers and clients, who are yet to test-drive my ideas, are rolling their eyes saying, “Ric is on his soapbox, again.” A member [...]
A Mexican government agency responsible for the development of water resources decided to build a dam and use it to irrigate a large farming area the productivity of which, it believed, could thereby be doubled. When the agency’s plans were completed, it sent representatives to the rural areas that would be affected to explain the [...]
Referrals are fantastic business. The prospect is usually in need of your services, hence why you were referred to them. They trust your client who referred you, and so they are already open and somewhat trusting of you. And, this is why the marketing gurus are always telling us to ask for referrals. They advise [...]
There was a curious plague which beset a primitive village centuries ago. When afflicted, the victims fell into a coma so deep that they were mistaken for being dead. And, within 24-48 hours they did in fact ultimately die. The issue was that these primitive villagers were unable to positively determine if a victim was actually [...]
Nearly all businesses need to dramatically improve their marketing effectiveness. But creating marketing magic is really difficult. There is a yawning gap between the talk and the walk. Advertising is talk. A website is talk. Brochures are talk. A stall at a trade show is talk. The truth is that nobody listens to talk much [...]
In my experience, the people who succeed at business development are not necessarily the ones who are the best at it. They’re the ones who are the busiest at it. They’re not the people with the greatest skills. They’re the people with the most “hustle”. I’d like you to do a little exercise for me, right [...]
- Mick Cosgrove: I agree Ric. I was actually referring more to the ...
- Ric Willmot: No Kathy. I was honest in my opinions about Crean...
- Ric Willmot: Mick, I disagree that it is reflective of "educa...
- Mick Cosgrove: I don't think it has anything to do with muscles....
- Kathy Westmore: Ric are you showing your softer side there by comp...
- Scott Brown: Yes, read that study. Interesting. Should also be ...
- Research Survey on Referrals in Professional Services October 31, 2011
- It’s not too late to ditch the tax, Julia June 24, 2012
- Catherine Deveny hate speech continues in spite of spelling October 6, 2012
- Wayne Swan: It would be funny if it wasn’t so scary September 21, 2011
- Strong men more likely to have right-wing views, study says May 19, 2013
- In the name of Australia, go, Wayne Swan, go! May 14, 2013
- The demise of conversation and command of language May 22, 2013
- Ric’s Thought for Today No.62: Opposing Views May 22, 2013
- Executive Wisdom Times Newsletter: No.98 May 2013 May 21, 2013
- Ric’s Thought for Today: Only ½ of businesses are surviving May 21, 2013
- How’s your mobile telephone relationship? May 21, 2013
- Weekly Wisdom No.162: Focus on my 4th question May 20, 2013
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About Ric Willmot
Ric Willmot is "The Strategist" assisting organisations to improve performance, profits and productivity. Most businesses are en route to destinations they don't seek because of a strategy they haven't set is taking them there. Ric Willmot is seen as the thought leader for strategic business improvement. His intent is not just to improve your business, but to build firms which create wisdom and wealth.
Ric travels Australia, Asia, USA and United Arab Emirates as the go-to person for CEOs & senior executives of mining, oil, gas and resources companies -- and consults to principals, partners, and professionals practicing in law, accounting, financial services, consulting, recruitment, business coaching and the like.