What’s around the bend for marketing your business, smarter? Here’s 16 examples from my list of 50 that I believe you must be aware of to remain effective and relevant beyond the year 2020. In 2020 there’ll be an estimated 2.5 billion smartphones. What might that tell you about how people will engage with you and your [...]
Tag Archives | Business Relationships
Weekly Wisdom No.160: Answers
Answers The answers to most of your business problems lie in the point of contact with product, service, and relationships. These are the three areas where you directly touch your customers. If your attention is only on your product, then you can expect to be treated like a commodity, and your customers to be price [...]
Private Dinner atop the original World Trade Centre in Dubai
A wonderful dinner in a private room atop the original World Trade Centre in Dubai with views across the business district and one of the royal palaces with CEO and board of member of Al Tanmyah Services, Mr Ali Khalil Al Sayegh.
First class lounges don’t guarantee first class patrons
The First Class Emirates Lounge at the Melbourne International Airport is a luxurious establishment replete with a concierge who reminds me of a butler in the movies. Short, portly, balding, with an English accent, he charms you into believing you are royalty but retains that air of strength that informs you neither he nor his [...]
Why Sales Spiels Don’t Work for Professional Services Firms
There is a multitude of self-proclaimed gurus teaching specific sales spiels to professional services firms. Professional services firms have acknowledged that they need to become more active in prospecting, marketing, business development, and yes, selling. Prospecting is about creating new conversations that can potentially lead to new business, referrals, and/or introductions. I have said before [...]
Professionalism & Email
Here’s how NOT to be professional with your e-mail: To whoever it may concern, The premium domain FinanceLedger.com is up for sale at $488 only. Since you own other similar domains we though you might be interested in acquiring this one as well. We are sending this email to several parties,and the first one to [...]
What does differentiation really mean for your business?
Have you been told that you need a USP (unique selling proposition) for your business? Is it really possible for your business to be unique from all of your competitors? What is substantively different between you and all of your competition that can be independently observed, verified, believed, and not be emulated? Are you different [...]
What would your clients say if I asked them?
If you gave me a list of a dozen of your clients and allowed me to ask them why they choose to do business with you, what would they say? The price is right. We’ve been using them for ages. They happened call right when we needed someone. They were the closest. Haven’t really thought [...]
Ric’s Thought for Today
Positive word-of-mouth by being considerate Today I’ve been the recipient of an unexpected customer service action by the Commonwealth Bank that cost the organisation practically nothing in terms of money or resources other than one individual’s time and consideration. Perhaps all of us in business need to invest a little bit more of our time [...]
How to facilitate a successful focus group
! The Focus Group Challenge Relying upon surveys assumes that people know how they feel. The reality is that in the workplace it sometimes takes listening to the opinions of others in a confidential and nonthreatening group setting before they form thoughts and opinions. Focus groups can reveal a wealth of detailed information and deep [...]
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Peter Abbott: Totally agree with you Ric. This government has d...
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Ric Willmot: Remember how boat arrivals under the last six year...
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Scott Brown: Oh, and quoting Cromwell, a holier-than-thou Purit...
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Mick Cosgrove: I prefer Cicero, 55BC: "The budget should be b...
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Research Survey on Referrals in Professional Services
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It’s not too late to ditch the tax, Julia
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Catherine Deveny hate speech continues in spite of spelling
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Wayne Swan: It would be funny if it wasn’t so scary
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Why you must ban social media while working
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Psychologist, Peter Hart unable to adapt to pyjamas
Value Offerings by Ric Willmot
