Back by popular demand – with loads of new content “Thanks for an absolutely spectacular workshop Ric. Huge value!! Jam packed with lots of great content and delivered so expertly and with great sincerity. Well done. I can see why you are such a success and why firms that work with you experience success as [...]
Tag Archives | Accounting
Whirlpool Marketing Book Tour
How to Attract & Acquire Customers Who Will Gladly Pay You What You’re Worth Whirlpool Marketing guides and coaches those responsible for business development and marketing on how to build a quality client base of which their competitors would be proud. With this book, the reader is taught and learns every aspect and skill required [...]
Sometimes you just have to be lucky
Last week I shared three days with four clients on improving their accounting practice to achieve dominant growth over the next two years. At their behest we met at a coffee house/restaurant in the northern suburbs of Brisbane. My protestations about the lack of privacy and confidentiality went unheeded by the four who assured me they’d [...]
Why accountants aren’t fond of marketing
To be a good accountant you require the following attributes: Analytical thinking Competently logical Ability to gather information Mathematically brilliant Data cruncher “Scientific” intelligence To enjoy, be comfortable with, and competent in marketing you require the following attributes: Creative thinking Competently subjective Ability to interpret information Expressive personality and communication Intuitive inference “Artistic” intelligence [...]
Smart decisions to grow a professional services practice
Although written to the accounting profession, this article is just as pertinent for business coaches & consultants, lawyers, bankers, financial planners, recruiters, and the like. ___________________________ The larger accounting firms are getting larger. Grant Thornton has just bought BDO. PwC is purchasing high-powered boutique firms like Ashley Munro. It’s unlikely there will be any [...]
Value-Based Pricing Teleconference Audio CD
We have less than 10 copies of the teleconference I ran on Value-Based Pricing remaining. If you would like to purchase one or more copies before they’re all gone, send me an e-mail. By entering the discount code DC-VBPCD at the checkout you will be able to purchase the CD at the reduced price [...]
Orwell on Language
George Orwell wrote an essay on the English Language: George Orwell: ‘Politics and the English Language’ First published: Horizon. — GB, London. — April 1946. http://www.orwell.ru/library/essays/politics/english/e_polit/ He wrote of: Dying metaphors Operators Pretentious diction Meaningless words Orwell gave us six rules to rely upon when our instinct fails: Never use a metaphor, simile, or other [...]
Business is about relationships and value
Repeatedly, I reinforce that business is about relationships and providing value. My point has been proven once again. Today I received a notification by Google Alerts that my name had been accessed via a discussion group. Somebody had been reading the Corporate Courage Blog by Harry Burnett and had clicked on the internal link in [...]
The Executive Wisdom Times Newsletter: No.96 January 2013
The first edition of the Executive Wisdom Times Newsletter (ISSN 2201-5973) for 2013 is available. Click on the image to open the full document in your browser. You’re welcome to share this with others and if you’d like to subscribe there is a subscription box over to the right here on the blog.
The Price Paradigm iTunes Podcast by Ric Willmot
Businesses are fixated with discount pricing as a strategy to increase sales. This is especially so in a down economy or in a tight market with increased competition. This assumes that the end-user (the client) cares only about the price and nothing but the price. The reality is however that people actually care more about [...]
Podcast: Play in new window | Download
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Mick Cosgrove: I agree Ric. I was actually referring more to the ...
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Ric Willmot: No Kathy. I was honest in my opinions about Crean...
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Kathy Westmore: Ric are you showing your softer side there by comp...
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Scott Brown: Yes, read that study. Interesting. Should also be ...
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Research Survey on Referrals in Professional Services
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It’s not too late to ditch the tax, Julia
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Catherine Deveny hate speech continues in spite of spelling
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Wayne Swan: It would be funny if it wasn’t so scary
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Strong men more likely to have right-wing views, study says
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In the name of Australia, go, Wayne Swan, go!
