“Why” trumps “what” for the buyer Onboarding newly hired sales representatives and business development managers usually consists of product training. What it is they’re offering the market. How much it costs. How it works and how to use it. Perhaps the training would be more effective if it transpired at the customer’s place of business. [...]
Greg Sheridan is magnificent on the ABC, confronting the ABC with its bias, muck-raking and malice – and gets it said despite the spluttering and interruptions of the ABC host. Listen here.
Understanding the Global Financial Crisis with Clarke and Dawe and how banks behaved with money they didn’t have, loaned to people who couldn’t repay, regulated by governments who didn’t have a clue.
Yesterday I heard the dumbest thing from a person trying to sell me on a service: “Mr. Willmot, what will it take to get your business?” That is an absurd thing to ask in 2012. We are all much more aware of sales techniques like this, even if we are not salespeople ourselves. Stop the [...]
Today is Day 4 of the crowd-funding experiment to bring Australian business authors to the attention of mainstream global publishers via my next book: Marketing Whirlpool. Now 3½ days into the experiment we have raised $3,015 of investment funding, which is 30% of the minimum goal we have set for the project. We hope that [...]
Political promises come and go. Some political promises come and then they come again, but nothing changes. In American politics; nothing has changed in the last four years.
Personal contact is not optional. Stop e-mailing customers and prospects and waiting for their replies. Pick up the telephone and speak with people. Have breakfast with significant buyers. Meet for coffee with prospects. Have casual conversations. Handwrite personal notes of thanks. Act like a peer not a vendor — and build worthwhile relationships.
When a customer is dissatisfied, complaining, or aggravated there will be a reason. If you’re smart enough, if you care enough, if you’re willing, you can discover the cause, help the customer, resolve the problem, and prevent a recurrence. It’s an opportunity. Even if the problem is only a perceived one—by the customer—it’s an opportunity [...]
Thanks to Mark & Mel Jocumsen of Better Business Outcomes from Toowoomba, Queensland for their support of my Whirlpool Marketing Business Book Global Project. The support of wonderful people like Mark & Mel will enable Australian authors to be recognised as a global force and be taken much more seriously by mainstream publishing. The different [...]
Selling for Non-Salespeople Live Webinar — 27 September 2012 Pragmatic approaches to selling your services and maintaining your dignity, whilst being highly successful. Registration is $44. Click here first to get your $25 Gift Voucher free, making registration only $19. Smart Marketing Made Easy Live Webinar — 25 October 2012 Learn the acquisition sources that [...]
- Mick Cosgrove: I agree Ric. I was actually referring more to the ...
- Ric Willmot: No Kathy. I was honest in my opinions about Crean...
- Ric Willmot: Mick, I disagree that it is reflective of "educa...
- Mick Cosgrove: I don't think it has anything to do with muscles....
- Kathy Westmore: Ric are you showing your softer side there by comp...
- Scott Brown: Yes, read that study. Interesting. Should also be ...
- Research Survey on Referrals in Professional Services October 31, 2011
- It’s not too late to ditch the tax, Julia June 24, 2012
- Catherine Deveny hate speech continues in spite of spelling October 6, 2012
- Wayne Swan: It would be funny if it wasn’t so scary September 21, 2011
- Why you must ban social media while working July 19, 2012
- In the name of Australia, go, Wayne Swan, go! May 14, 2013
- Nearly-Free Workshop for Professionals: Grow Your Business May 23, 2013
- Marketing message from Martin Luther King Jr. May 23, 2013
- Ric’s Thought for Today No.63: Want to change May 23, 2013
- The demise of conversation and command of language May 22, 2013
- Ric’s Thought for Today No.62: Opposing Views May 22, 2013
- Executive Wisdom Times Newsletter: No.98 May 2013 May 21, 2013
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About Ric Willmot
Ric Willmot is "The Strategist" assisting organisations to improve performance, profits and productivity. Most businesses are en route to destinations they don't seek because of a strategy they haven't set is taking them there. Ric Willmot is seen as the thought leader for strategic business improvement. His intent is not just to improve your business, but to build firms which create wisdom and wealth.
Ric travels Australia, Asia, USA and United Arab Emirates as the go-to person for CEOs & senior executives of mining, oil, gas and resources companies -- and consults to principals, partners, and professionals practicing in law, accounting, financial services, consulting, recruitment, business coaching and the like.