Are you consciously branding? Do you have a brand for you and your organisation? Before you invest another dollar in branding, here’s what you need to do: Develop a vision. Answer the question: If not you, then who is winning the business from your potential clients? Define your ideal target market. Establish your Fundamental Value [...]
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Weekly Wisdom No.78: The value of improved thinking
Lousy thinking produces less than lousy results. Average thinking produces no results. Good thinking produces average results. Powerfully good thinking produces wonderful results. Higher education does not in itself produce better thinking. William Feather, author of The Business Life, remarked, “Two delusions fostered by higher education are that what is taught corresponds to what is [...]
Weekly Wisdom No.77: The Marketing Mindset
Nearly all businesses need to dramatically improve their marketing effectiveness. But creating marketing magic is really difficult. There is a yawning gap between the talk and the walk. Advertising is talk. A website is talk. Brochures are talk. A stall at a trade show is talk. The truth is that nobody listens to talk much [...]
Weekly Wisdom No.76: Customer experiences drive your business
Customer service shouldn’t be a poor man’s cousin to growing your business. You rarely awake in the morning with people waving cash in your face – so we have to market ourselves. Get your marketing strategy clear, then ensure the customer experience you implement reinforces that strategy. Here are Ric’s Tips to drive your [...]
Weekly Wisdom No.75: Amy Winehouse needed an adviser like you
The premature death of Amy Winehouse is another example of a somewhat talented performer with a marvellous opportunity to grow and develop a music career. She had her fans and they loved her work. The problem, as with most of these celebrities, is that they are surrounded by “yes” people who are afraid of [...]
Weekly Wisdom No.73: Extraordinary Business
With over 200 graduates through my Mentor Program you can understand that I am witness to commonalities in shortcomings, regularities in obstacles confronted, and similarities in approaches done poorly. Many Mentoring members in the very beginning of their time working with me, ask the same single question (though the wording may vary, the intent is [...]
Weekly Wisdom No.72: Professional Services Myths
Myth: It’s a price-sensitive market. Reality: It’s a value-sensitive market. Everyone wants a great deal but no one wishes to sacrifice quality. Myth: Start cheap to enter the market and capture your share. Reality: You’ve now set a low benchmark and customers will expect you to remain at that lower fee level. Myth: [...]
Weekly Wisdom No.71: Lady Gaga Business Lessons
Lady Gaga evokes strong responses from many diverse people. It’s easy to criticise her raw meat dress, outlandish behaviour, garish make-up, and everything else she does to attract media attention. However, in this challenging business environment where customer expectations are continually rising, competition is fierce and marketing noise is confusing and constant, she has something [...]
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