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Weekly Wisdom No.166: Whispering

Weekly Wisdom No.166: Whispering

Whispering When people get angry they tend to yell. But yelling doesn’t always work. Why? Because with increased volume the words just become noise. When e-mails are typed in all caps for emphasis or urgency, the reader ignores it and determines for themselves if it’s urgent. Pop-up website windows interrupt and are not read. Instead, [...]

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Weekly Wisdom No.163: Agile Advantage

Weekly Wisdom No.163: Agile Advantage

Agile Advantage Most businesses seek to differentiate themselves from their competitors and express an advantage in terms of benefit to the buyer. A considerable investment of time, money and resources is spent on this very objective. And, many small businesses have a distinct advantage that they not only shy away from but invest time, money [...]

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Weekly Wisdom No.162: Focus on my 4th question

Weekly Wisdom No.162: Focus on my 4th question

Focus on my 4th question Regularly, I challenge my clients with four questions: What are you doing? What should you be doing? What should you not be doing? What should you be doing next? The fourth is the most important question today, tomorrow, and throughout your career. During the industrial age, the foreman or boss [...]

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Weekly Wisdom No.161: Around the bend

Weekly Wisdom No.161: Around the bend

Around the bend In Australia, there is a federal budget being delivered this week. The struggling government of the day has failed miserably to balance the books. Unfortunately, you DO need to balance your books in your business. You have an obligation to your lenders to meet your repayments. You have an obligation to your [...]

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Weekly Wisdom No.160: Answers

Weekly Wisdom No.160: Answers

Answers The answers to most of your business problems lie in the point of contact with product, service, and relationships. These are the three areas where you directly touch your customers. If your attention is only on your product, then you can expect to be treated like a commodity, and your customers to be price [...]

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Weekly Wisdom No.159: What’s Your Default Position?

Weekly Wisdom No.159: What’s Your Default Position?

What’s Your Default Position? On my blog last week I wrote about responding in the moment to events that challenge and frustrate you (It’s not what happens to you but how you respond). Taking the next step; what’s your default position when faced with an opportunity? Do you need to have a guarantee to feel [...]

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Weekly Wisdom No.158: Who is to blame for poor service?

Weekly Wisdom No.158: Who is to blame for poor service?

Who’s to blame for poor customer service? Checking in at Qantas domestic, Brisbane airport, the ticketing officer was courteous, helpful, and informative. It wasn’t just because it was her job, you sensed she loved her work and loved serving the public. I thanked her for being so helpful and nice. “Very few people say that, [...]

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Weekly Wisdom No.157: The $1,150-Per-Hour Lawyer

Weekly Wisdom No.157: The $1,150-Per-Hour Lawyer

Weekly Wisdom No.157: The $1,150-Per-Hour Lawyer Star lawyers still can fetch a premium, and some of them won’t budge on price. The number of partners billing $1,150-plus an hour has more than doubled since this time last year, according to Valeo Partners, a consulting firm that maintains a database of legal rates pulled from court [...]

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Weekly Wisdom No.156: Answering or knocking?

Weekly Wisdom No.156: Answering or knocking?

Answering or knocking? Martin Scorsese’s directing debut was a movie entitled: “Who’s That Knocking at My Door”. The film’s original title was: “I Call First”. The two titles—when compared—are captivating from a marketing perspective: “I Call First“: stepping out into the field and knocking on doors seeking to attract business. “Who’s That Knocking at My [...]

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Weekly Wisdom No.155: Sex Sells—Does Your Business?

Weekly Wisdom No.155: Sex Sells—Does Your Business?

Sex Sells—Does Your Business? That trilogy of books, 50 Shades of Grey has sold 70 million copies in various forms of media (predominantly as an e-book). Everybody knows sex sells. Now, in book publishing circles, it’s a bit clearer exactly how much. This is a perfect example of how emotion trumps logic. The writing is [...]

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