Thank you – but not again So, you’re telling me that your mobile phone service is better than the rest. I’m not being trapped into believing that line. So, what you’re saying is that you have the best interest rate coupled with the lowest fees. I’ve heard that before. So, you’re promising that you will [...]
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Weekly Wisdom No.114: The work that counts
The work that counts Every job, project or event has much to be done. Process stuff. Tasks, research, plans, actions, effort. We understand that. However, do we understand what is the work that counts? The boss invests 15 minutes discussing the design of the new website with the IT people. Is that work that can [...]
Weekly Wisdom No.111: What are you working on?
What are you working on? When you’re asked what you’re working on, are you excited, enthusiastic and proud to share your answer? You better hope you are. Otherwise, why are you doing it? Why are you there? Why are you persisting? No matter what type of work you do, what kind of job you have, [...]
Weekly Wisdom No.109: Do you know who you want to work with?
Do you know who you want to work with? The newly elected Queensland Premier, Campbell Newman, is putting together his cabinet and government advisers. As he announces his appointments, the media are asking if they are “jobs for the boys”? Premier Newman explains that he is selecting the best people. He knows who he wants. [...]
Weekly Wisdom No.108: Negating the naysayers quickly
Negating the naysayers They are those annoying people who never do anything brilliant themselves, but find it their duty to condemn and criticise every idea you offer to make a difference. “That will never work.” “We tried that back in 1977. It didn’t work then and it won’t work now.” “We don’t have the time/money/resources [...]
Weekly Wisdom No.107: Competition isn’t neutralisation
Competition isn’t neutralisation When people relinquish a great idea, a new service offering, a new product; often it’s because somebody else is already doing it. “It’s not as innovative as I thought, Acme Inc. already have it and they’ve been selling it for over a year.” And, with that brief flutter of competition, we retreat. [...]
Weekly Wisdom No.106: Educational Contrarianism
Educational Contrarianism When our target audience is not buying from us we tend to implement reactive actions, such as: Run a training session for the people responsible for business development Research our markets and prospects further Craft new approaches on how to engage with them Learn about the competition and find what they’re doing and [...]
Weekly Wisdom No.105: Where marketing gets serious traction
Where marketing gets serious traction The power of marketing is in “Social Proof”. Social Proof is when a lot of people are doing something, it’s the right thing to do. This creates synchronicity. If 50 people are doing something at the same time, it’s infinitely more powerful than if 500 people do it over a [...]
Weekly Wisdom No.104: What is it that you are not?
What is it that you are not? We are constantly telling the marketplace what we are: the best accountant, the specialist recruiter, the smartest lawyer, the best informed financial planner. That’s easy to say. But what is it that you are not? Thinking in this counter-intuitive fashion can help you better identify what it is [...]
Weekly Wisdom No.103: What are you doing? What should you be doing?
You create an idea for your business. You get everyone together to discuss it. You wrangle over the merits or otherwise of pushing forward with this new idea. The idea has its supporters and it has detractors, as well, of course. (There’s always somebody who thinks it’s their role to say no to a new [...]
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