The Professional Services College will be held in November and December 2011 in Brisbane, Melbourne and Sydney. This program was developed specifically for people such areas as: Accounting Banking, finance & financial services Coaching, consulting, training & facilitation HR consulting & recruitment Law Professional speakers “Ric has been an inspiration. His qualities of being ‘no [...]
Archive | Marketing RSS feed for this section
The asset value of people in business
There has never been a better time to be in business, especially in professional services. Conventional marketing wisdom urges us to target the classes or target the masses. If you want to work in forensic accounting you are probably targeting the classes and if you want to work in the delivery of individual returns with 24 hour tax [...]
Personally engage with your clients
Watching an array of sport over the weekend the advertising kept leaping out from the television screen. Why do organisations spend so much money on advertising? Why does the ANZ bank spend a fortune on the naming rights to the stadium? Why do companies buy expensive television advertisements? Does signage at sporting arenas cause you [...]
Marketing Professional Services: Interview by Dan Toombs
Grow Your Firm Interview August 2011 Dan Toombs from Grow Your Firm, the Professional Services Marketing Company, interviews Ric Willmot about how to accelerate extraordinary results in your marketing strategies.
Elvis needed no surname or introduction. What about you?
34 years ago today, Elvis died. Elvis never needed a surname, or an introduction, everybody knew who he was. What are you doing to develop your own brand recognition, marketing, and public relations so that everyone within your target market knows who you are? Do you still need an introduction to your target market or are [...]
Weekly Wisdom No.77: The Marketing Mindset
Nearly all businesses need to dramatically improve their marketing effectiveness. But creating marketing magic is really difficult. There is a yawning gap between the talk and the walk. Advertising is talk. A website is talk. Brochures are talk. A stall at a trade show is talk. The truth is that nobody listens to talk much [...]
Ric’s Friday Redux No.2: 5 targets for management focus
Extraordinary business breakthroughs can be elicited by intelligent questions. Who and what are your targets? Do you have any unique targets of focus that share certain common characteristics? What do your targets need and want? What outcomes and results are they seeking? Where will you find these targeted buyers? Who or what influences your targeted [...]
Business Development Hustle by Ian Brodie
In my experience, the people who succeed at business development are not necessarily the ones who are the best at it. They’re the ones who are the busiest at it. They’re not the people with the greatest skills. They’re the people with the most “hustle”. I’d like you to do a little exercise for me, right [...]
Get more of Ric
-
Research Survey on Referrals in Professional Services
-
Wayne Swan: It would be funny if it wasn’t so scary
- Stupid business thinking by Qantas and unions
