“Ric it’s different for you. You’re an OD Consultant working internationally. All your marketing ideas work for you. We’re different, as [insert your profession here] we need to focus on sales activity not marketing.” Not verbatim, but very close to these words I hear from recruiters, financial planners, business coaches, and the like. Building a [...]
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Weekly Wisdom No.115: Thank you – but not again
Thank you – but not again So, you’re telling me that your mobile phone service is better than the rest. I’m not being trapped into believing that line. So, what you’re saying is that you have the best interest rate coupled with the lowest fees. I’ve heard that before. So, you’re promising that you will [...]
Are you making these same marketing mistakes?
Nothing happens until you sell something. Rarely, can you sell something without doing the marketing first. I contend that marketing is the process of attracting attention, articulating your value, and explaining how you will improve the customer’s condition by either fixing their pain or improving upon the success they are already achieving. Selling is merely [...]
Social Media Marketing Busted
The Facebook IPO has made Mark Z very wealthy. Kudos to him. Social media, for the most part, will not make the rest of us very wealthy, however. And, for those who invested there is some not so pleasant news: since their first trade at $42, Facebook shares have shed about $11 billion, the value [...]
Irena Yashin-Shaw Ph.D and Ric Willmot’s recent workshop
Thanks for an absolutely spectacular workshop Ric. Huge value!! Jam packed with lots of great content and delivered so expertly and with great sincerity. Well done. I can see why you are such a success and why firms that work with you experience success as well.
Praise for Ric Willmot’s recent workshop in Sydney
Ric has packed an unbelievable amount of useful information into his one-day seminar, and what’s more, it all made good sense, was easily digested and I expect will be very valuable in the years to come. Ric’s material is first-grade and his delivery style means that attendees get the most out of the time invested [...]
What attendees say about the Nearly-Free Workshop for Professionals
After attending the workshop for professionals in Brisbane, here is an e-mail we received from Anita. Upcoming workshops: Sydney April 26 and Melbourne May 3.
Customer Service is Essentially Selfish by Craig Lowndes
I was talking with a friend who runs a small online boutique business. She works with personalized textile products, and provides free shipping. The free shipping is built into each product with an expectation that delivery will be made via UPS (United Parcel Service). She had an order and was completing the packaging. Checking the [...]
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