Politicians talk a lot. Actually, they talk too much and do too little. When they step in front of a microphone it gets even worse. They talk a lot more about nothing much really, with no genuine intent to back up what they promise. The manner in which they talk changes, also. They begin orating [...]
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Friday Redux No.15: When I want your opinion, will you provide it?
Unsolicited feedback is given for the benefit of the sender not the receiver. Don’t concern yourself with those who come offering their criticisms, speculations and the like if you never asked them for it. I once had a woman thrust her business card into my face after I had given a conference keynote presentation telling [...]
Friday Redux No.14: Looking for leadership in all the wrong places
I had been captain of many of the sporting teams at school and college. I had captained club teams after graduating and been elected to leadership positions in community groups as well. So, later in life when I became a CEO of a HR & Recruitment firm, I thought I knew a great deal about being a leader, [...]
Friday Redux No.13: You think you’re doing it tough!
It’s by complete coincidence that my thirteenth “Friday Redux” should occur on Friday the 13th of January 2012. Nonetheless, this good fortune for me is my opportunity to dismiss the pessimistic thinking of those who want to wallow in their own perceived misfortune. You think you’re doing it tough. On Wednesday evening we ventured to [...]
Friday Redux No.12: The Discount Doom Loop
Discounting is successful. It is successful. Discounting reduces prices, therefore, it’s been successful. Not for you, not for your competitors, not for the profession, but in the purity of its design to reduce prices, it’s been successful. What message, however, are you putting out into the marketplace? What are you telling your customers and future [...]
Friday Redux No.11: Change Management Basics
Change Management has been a major portion of my consulting work and something for which I am very well known and respected. Interestingly, nearly everything we do in business, in some way, is about change. Think about it. In my experience, here are some of the key factors to implementing successful change: Get the change-strategy [...]
Friday Redux No.10: Are you a Dragon Slayer?
Map makers would place a sketch of a dragon at the edges of the “known world” to indicate that any explorer or sailor would be entering unknown territory, and to do so at their own risk. The famous Lenox Globe (ca. 1503-07) made of copper, has the phrase “HC SVNT DRACONES” on the eastern coast [...]
Friday Redux No.9: 12 Tips for building mutually beneficial sales relationships
1. Set your objective on the long-term relationship that is mutually beneficial rather than the immediate sale. 2. Research your prospective buyer and be fully briefed on them, their objectives, their needs and how you might offer solutions that make sense to them. 3. Develop trust: Show that you have their best interests in mind. [...]
Friday Redux No.8: 12 tips to improve your marketing
Do a sensational job. Differentiate yourself. Nurture your existing clients. Nurture your centres of influence. Run educational seminars. Become a thought-leader. Present case studies. Communicate with the market. Introduce and offer new and additional services. Ask for the referral. Become a person of interest. Be disciplined in Willmot’s Marketing Whirlpool
Ric’s Friday Redux No.7: Learn what clients want
What makes your business different in the mind of your client? Learn what your clients want and offer it to them before your competitors do.
Get more of Ric
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Research Survey on Referrals in Professional Services
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Wayne Swan: It would be funny if it wasn’t so scary
- Stupid business thinking by Qantas and unions
