THE $90 (NEARLY FREE) WORKSHOP FOR PROFESSIONALS. Join Ric at a ridiculously cheap investment for five hours (10-4) on marketing, pricing/fees, leverage, networking, use of language, prioritising clients, building your brand, and much more. He’s even buying lunch! Register today: April Brisbane April 16; Melbourne May 3; Sydney April 26. “This is my way of giving back to [...]
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Professional fees and pricing are based on self-esteem
I am noticing more and more a serious problem that is occurring with accountants, lawyers, consultants, business coaches, financial advisers and recruiters alike. Nobody knows what to charge. And, all the advice I see being given by “experts” is way off target! The victims of Fee-Fear are all fine people with excellent credentials, knowledge and [...]
Efficiency doesn’t equal effectiveness in professional firms
Efficiency doesn’t equal effectiveness. Effectiveness is sometimes the antithesis of efficiency. What will make you, your organisation, and your people effective is: Business development (takes time and doesn’t rate on the efficiency-scale when monitoring time sheets in 6-minute increments). Networking (there goes the time-sheets again). Quality client service and relationships (to deliver great service and [...]
Law Firm Benchmark Questionnaire on Marketing & Business Development
We are seeking the input from law firms to complete a questionnaire of 15 questions about marketing and business development that should take only 4-7 minutes to complete. At the end of the questionnaire, you can, if you so choose, provide your e-mail address and we will send you a complimentary copy of the summarised [...]
ALPMA Mini-Survey: Law Firm Marketing
Ric Willmot is speaking at the Australian Legal Practice Management Monthly Seminar on Tuesday April 24 at the Queensland Law Society Auditorium, Level 2, 179 Ann Street, Brisbane. His talk is entitled: Law Firm Marketing: Action = Results. If you are attending the ALPMA, please take just a few quick moments to answer three short [...]
Marketing Professional Services: Interview by Dan Toombs
Grow Your Firm Interview August 2011 Dan Toombs from Grow Your Firm, the Professional Services Marketing Company, interviews Ric Willmot about how to accelerate extraordinary results in your marketing strategies.
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