THE $90 (NEARLY FREE) WORKSHOP FOR PROFESSIONALS. Join Ric at a ridiculously cheap investment for five hours (10-4) on marketing, pricing/fees, leverage, networking, use of language, prioritising clients, building your brand, and much more. He’s even buying lunch! Register today: April Brisbane April 16; Melbourne May 3; Sydney April 26. “This is my way of giving back to [...]
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Professional fees and pricing are based on self-esteem
I am noticing more and more a serious problem that is occurring with accountants, lawyers, consultants, business coaches, financial advisers and recruiters alike. Nobody knows what to charge. And, all the advice I see being given by “experts” is way off target! The victims of Fee-Fear are all fine people with excellent credentials, knowledge and [...]
Efficiency doesn’t equal effectiveness in professional firms
Efficiency doesn’t equal effectiveness. Effectiveness is sometimes the antithesis of efficiency. What will make you, your organisation, and your people effective is: Business development (takes time and doesn’t rate on the efficiency-scale when monitoring time sheets in 6-minute increments). Networking (there goes the time-sheets again). Quality client service and relationships (to deliver great service and [...]
Podcast: How Accounting Professionals become more creative
Institute of Chartered Accountants Interview Ric Willmot Mediocrity is a curse that accountants can become comfortable with, live with, but which will limit their growth. And, if their comfort with mediocrity continues for long enough it can deteriorate into paralysis and business failure. Before anyone thinks it can happen to them, ask yourself where Arthur [...]
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Research Survey on Referrals in Professional Services
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Wayne Swan: It would be funny if it wasn’t so scary
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