How good is your ability to acquire new business and clients? Naturally, if you lower your prices or fees to a point at which you make no profit, you may do better. That’s not really a good option. And, using methodologies such as “spin selling”, or “find the pain”, or “going for the close”, or [...]
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Getting started in Ric’s Forums: Adding a new topic
International Online Executive Management Forum for Business Leaders & Entrepreneurs. Ric’s Forum is a Members-Only Forum where you can have a free exchange of information, ideas, techniques, opinions and alike with a truly global and collegial community. Started in 2010 the current membership comes from 14 countries to date and range from middle managers to CEOs to the [...]
Weekly Wisdom No.86: Professional development by self-investment
Creative marketing can be learned. Next-level marketing can be learned. If I ask you on a scale of 1-10, how important creative and next-level marketing is in your business, you’ll answer “10″. If I ask you on a scale of 1-10, how creative YOU are in your marketing or how adept YOU are at next-level [...]
Friday Redux No.8: 12 tips to improve your marketing
Do a sensational job. Differentiate yourself. Nurture your existing clients. Nurture your centres of influence. Run educational seminars. Become a thought-leader. Present case studies. Communicate with the market. Introduce and offer new and additional services. Ask for the referral. Become a person of interest. Be disciplined in Willmot’s Marketing Whirlpool
Request for Tender is Bad Business
A member of my Mentor Program asked for assistance with writing the covering letter for a RFT. There are better uses of your time than bidding for business with an organisation that is looking for the ‘lowest price.’ Keeping current customers happy is far smarter than chasing after other people’s customers. The AICPA states, attracting [...]
Sales 101: 12 Business Focus Questions
A dozen questions that will focus your sales and marketing attention: Who are the people and businesses who best suit your product or service offerings? How can you gain the attention and be seriously noticed by those people and businesses? What can you do to be front-of-mind with them? How will you be different to [...]
Weekly Wisdom No.83: Will your business try to keep up or stand apart?
The information that is being pushed at you is increasing at an astonishing rate. In fact, it has been doubling every 18 months for the last decade! Double the e-mail, double the tweets, double the friend requests on Facebook, double the LinkedIn connections. How will you cope? How will your customers and clients cope? How [...]
Ric’s Friday Redux No.7: Learn what clients want
What makes your business different in the mind of your client? Learn what your clients want and offer it to them before your competitors do.
Professional Services College Nov-Dec 2011
The Professional Services College will be held in November and December 2011 in Brisbane, Melbourne and Sydney. This program was developed specifically for people such areas as: Accounting Banking, finance & financial services Coaching, consulting, training & facilitation HR consulting & recruitment Law Professional speakers “Ric has been an inspiration. His qualities of being ‘no [...]
Sigmoid Strategy for Business Growth
Strategic planning is vital for business survival and growth. Implementation is the key to successful strategy. Ric Willmot shows his sigmoid concept.
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