No matter how good a PCO you are, your expertise needs to be in demand by somebody for you to get hired.Ric Willmot
As a professional conference organiser (PCO) you can spend hundreds of thousands of dollars on marketing but until someone has to create an event, they’re won’t be engaging you. You can advertise in every available medium, and unless someone wishes to host a large-scale event that requires additional resources than they have, you’re not getting [...]
Sydney Nearly-Free 2013 from Ric Willmot on Vimeo.
Nearly-Free Workshop for Professionals: Grow Your Business The Nearly Free Workshop is Back! Back by popular demand – with loads of new content “Thanks for an absolutely spectacular workshop Ric. Huge value!! Jam packed with lots of great content and delivered so expertly and with great sincerity. Well done. I can see why you are [...]
If you can’t fly, run If you can’t run, walk If you can’t walk, crawl But by all means… Keep moving —Martin Luther King Jr. Just because you cannot afford the marketing budget the likes of Coca-Cola, Pepsi, Apple, or Maccas, does not mean you shouldn’t be marketing your business. It’s your responsibility [...]
Back by popular demand – with loads of new content “Thanks for an absolutely spectacular workshop Ric. Huge value!! Jam packed with lots of great content and delivered so expertly and with great sincerity. Well done. I can see why you are such a success and why firms that work with you experience success as [...]
Brisbane is the first cab off the rank … The $90 Workshop for Professionals – Brisbane 18 July Back by popular demand – with loads of new content “Thanks for an absolutely spectacular workshop Ric. Huge value!! Jam packed with lots of great content and delivered so expertly and with great sincerity. Well done. I [...]
Answers The answers to most of your business problems lie in the point of contact with product, service, and relationships. These are the three areas where you directly touch your customers. If your attention is only on your product, then you can expect to be treated like a commodity, and your customers to be price [...]
After a number of requests from members of the Online Business Forum, I’m offering a small group session on my deck of our Brisbane residence on September 19th. It will be a free form group coaching session. Bring your marketing, writing, speaking, consulting coaching, business model, pricing strategy, website or other challenges and we’ll try to work [...]
In Dubai we discussed evaluating the risk and return of your markets and products. This graphic was developed within the group as we considered the shift into related and unrelated markets and the development of related and unrelated products. The value in attending these strategy sessions are immense. If you’d like to attend future programs, [...]
Speaking at a conference in Melbourne this week the feedback from the audience wasn’t overwhelmingly they believe that they must significantly increase their lead generation and marketing efforts just to survive and remain at current levels of revenue. What this is telling us is that your competitors are chasing your clients, your prospects, your marketplace. [...]
There is a multitude of self-proclaimed gurus teaching specific sales spiels to professional services firms. Professional services firms have acknowledged that they need to become more active in prospecting, marketing, business development, and yes, selling. Prospecting is about creating new conversations that can potentially lead to new business, referrals, and/or introductions. I have said before [...]
Mick Cosgrove: Spot on....I want my free Ford or Holden if they w...
Mick Cosgrove: I agree Ric. I was actually referring more to the ...
Ric Willmot: No Kathy.
I was honest in my opinions about Crean...
Ric Willmot: Mick,
I disagree that it is reflective of "educa...
Research Survey on Referrals in Professional Services
It’s not too late to ditch the tax, Julia
Catherine Deveny hate speech continues in spite of spelling
Wayne Swan: It would be funny if it wasn’t so scary
Psychologist, Peter Hart unable to adapt to pyjamas
In the name of Australia, go, Wayne Swan, go!
Economic outlook for Australia by Stephen Halmarick
Does marketing matter? Article in CIM Magazine
Nearly-Free Workshop for Professionals: Grow Your Business
Marketing message from Martin Luther King Jr.
Mick Cosgrove: Spot on....I want my free Ford or Holden if they w...
Mick Cosgrove: I agree Ric. I was actually referring more to the ...
Ric Willmot: No Kathy.
I was honest in my opinions about Crean...
© 2013 Executive Wisdom Consulting Group. All Rights Reserved.
Designed by 
