International Online Executive Management Forum for Business Leaders & Entrepreneurs. Ric’s Forum is a Members-Only Forum where you can have a free exchange of information, ideas, techniques, opinions and alike with a truly global and collegial community. Started in 2010 the current membership comes from 14 countries to date and range from middle managers to [...]
About Ric Willmot
Friday Redux No.8: 12 tips to improve your marketing
Do a sensational job. Differentiate yourself. Nurture your existing clients. Nurture your centres of influence. Run educational seminars. Become a thought-leader. Present case studies. Communicate with the market. Introduce and offer new and additional services. Ask for the referral. Become a person of interest. Be disciplined in Willmot’s Marketing Whirlpool
How is your business different?
Kjell Nordstrom and Jonas Ridderstrale wrote in their book, Funky Business: The surplus society has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality. What will you do today to be noticed as something extraordinary and interesting [...]
Business can profit from patterns
Patterns are a specific way to generate ideas. The poet, Alexander Pope said, “Order is heav’n’s first law”. When people speak of intelligence they generally may be referring to our ability to notice, identify and recognise the order in the form of patterns. Examples to give some context to this include: 1. Cycles: Plankton yields [...]
Weekly Wisdom No.85: The business of time prioritisation
Many people can’t get on top of things because they are all over everything. When the biggest obstacle is you, how do you avoid it? The most scarce resource in the world is time because you can never make more of it and we all have exactly the same amount. One issue is that we [...]
Business is responsible for its own results
Missed it by that much …. At 211 degrees Fahrenheit, water is hot. At 212 degrees Fahrenheit, it boils. From boiling water you get steam, which can power an electricity power station. One extra degree makes an awful lot of difference in results and outcomes. The average margin of victory in major golf tournaments in [...]
Request for Tender is Bad Business
A member of my Mentor Program asked for assistance with writing the covering letter for a RFT. There are better uses of your time than bidding for business with an organisation that is looking for the ‘lowest price.’ Keeping current customers happy is far smarter than chasing after other people’s customers. The AICPA states, attracting [...]
Weekly Wisdom No.84: Beating the clock with value
The irrefragable inanity of hourly fees and charge out rates in professional services is clear. If we continue to believe that our value is correlated and inextricably connected with the number of hours we work and show up with our clients, then we are doomed to mediocrity. In October 2007 I wrote about the Boston Law [...]
Annoying marketing that’s really nothing at all
Marketing, especially the marketing of professional service firms has gone mad. When there is so much noise and distraction in the world today from advertising, social media, billboards, etc., why would you want to be just another part of that amorphous mess? Websites, brochures, blogs and alike are full to the brim with …. well [...]
Get more of Ric
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Research Survey on Referrals in Professional Services
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Wayne Swan: It would be funny if it wasn’t so scary
- Stupid business thinking by Qantas and unions
