Archive | January, 2012
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No excuses for failing credibility in marketing

This is a real e-mail sent by a real person from a real company. It was not spam sent from India, Pakistan or Kurzikstan …. I kid you not! Hi, Hope you are well. My name is Xxxx, and I work with a leading Digital Media Agency. I have visited your website www.executivewisdom.com and feel [...]

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Weekly Wisdom No.100: 3 Keys from Steve Jobs

Weekly Wisdom No.100: 3 Keys from Steve Jobs

This is the 100th edition of the Weekly Wisdom. Thank you to the members of my Mentoring & Coaching Program who cajoled, coerced and convinced me to do this. Given it is the 100th edition, I’m recommending everyone who doesn’t yet receive the Weekly Wisdom each Monday in their inbox that you add it to [...]

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Big crowd for final Father Bob Mass

Australia's Catholic leader Cardinal George Pell was punishing him (Father Bob) for being "open to all" by forcing him to retire from the parish.
Yahoo 7 News Website

High profile Melbourne Catholic priest Father Bob Maguire has farewelled his congregation with an upbeat final mass. Bagpipes played as Father Bob left the Church of St Peter and Paul in South Melbourne where he has been the parish priest for the past 38 years. More than 1000 people attended the final mass by Father [...]

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For me it’s Australia Day and I’m proud

Australia Day

Today is Australia Day. I don’t care to get caught in the ridiculous nonsense of “Invasion Day”. I don’t care for that researcher who says that flying the Australian flag on your vehicle is racist. I don’t care to change the Australian Constitution. I don’t care to accept the illegal immigrants. Today is Australia Day. [...]

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What’s the best sales technique?

When people ask this question you need to clarify what they’re really asking you. Are they genuinely asking for the best or simply the easiest? The easy way is to lower your price. Of course, with all the websites, discounts and e-coupon websites this will most likely mean you need to lower your price to [...]

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Weekly Wisdom No.99: Victory by helping others to win

Weekly Wisdom No.99: Victory by helping others to win

When my daughter was two and she wanted something, she wanted it immediately. And, when she got it, it was a victory, she won. As we mature we see a win as a victory over somebody or something else. I won the tennis match at the expense of somebody else who lost to me. I [...]

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Life’s a beach: but not exclusively

Cricket at Palm Beach Christmas Day

People are returning to work from their Christmas and summer vacation, the children are about to recommence school and the groans can be heard echoing. In conversations with clients, colleagues and friends they revel in telling that while on vacation they did not respond to e-mail or telephone messages. They boast about putting off any business [...]

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Video

Mission Simple: The business mission doesn’t have to explain everything

Many organisations mistakenly believe that their Mission should be all encompassing and explain everything. The Mission should articulate the corporate objective in a simple manner that all stakeholders can comprehend and embrace. Ric Willmot gives a striking example of how to achieve this.

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Needs First – Price Second

Pricing is one of the most important keys to the success or otherwise of an enterprise. Yet it is frequently overlooked, understated or just done really poorly. Ric Willmot gives a brief insight into how we can think differently when engaging with prospective customers. At the start of this clip, Ric’s client, the CEO of [...]

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Price Versus Value: Pricing Excellence

Ric Willmot speaks on pricing to a live audience. In just 60 seconds he is able to succinctly articulate the clarity as to why price is second to value. Focus on your value and people will pay your price.

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