Are you consciously branding? Do you have a brand for you and your organisation? Before you invest another dollar in branding, here’s what you need to do:
- Develop a vision.
- Answer the question: If not you, then who is winning the business from your potential clients?
- Define your ideal target market.
- Establish your Fundamental Value Proposition.
- Package your points of differentiation.
- Set your marketing action steps.
- Create uniformity of image.
Is your brand working for you and your organisation?
” Nothing limits achievement like small thinking; Nothing expands possibilities like unleashed thinking.”
- William Arthur Ward
Ric, I have been struggling with this for a while and it now seems to me that in rebranding an existing business, I really have to start over with a clean sheet of paper. Design will probably be relatively easy. Its implementation and converting from the existing which will probably be the hard part as well as costly.
The alternative is to basically keep the existing model and improve on it. Long term i don’t think that is sustainable.
Phil,
The rebranding of a financial services firm like yours is not difficult. But it will take dedication, commitment and time. Also, the branding will be a three-prong approach.
1. Existing clients
2. New clients
3. Marketing
It may be not quite the challenge you think it could be and it more than likely can be very enjoyable for everyone concerned.
Rgds,
Ric