Every week we need to be investing in the marketing of ourselves, our business, our services and our brand. By doing one thing every day, you are perpetuating Willmot’s Marketing Whirlpool to grow and develop your business and build your revenues and profits. How many are you actively implementing each week? By just doing one thing every day, your pipeline will start to fill:
- Testimonials: Are they actively sought?
- Referrals: Do you have a Referral System?
- Lead sharing: With like-minded non-competing businesses.
- Customer re-activation: To reconnect with orphan and dormant customers.
- Passive advertising: Low-cost Association listings and alike.
- Coffee o’clock: Having one coffee every day NOT at your desk or with your colleagues but with a client or nexus person.
- Marginal net worth: Offering additional or supplementary products or services to existing customers to provide even further value to them.
In practicing what I preach I have amassed 64 Willmot’s Whirlpool Marketing techniques that make sense for me and my business. By alternating between them on a monthly basis, I never get bored and neither do my target market. Therefore, the marketing is fun, fresh and interesting for me and my clients.
What can you do tomorrow to make a difference for your audience that’s fun for both of you?
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