There’s a plethora of people on social networking sites discussing offering incentives to influence people into referring business. Stop it! You’re at a family picnic and your uncle says he needs to find a new accountant. Do you refer him the accountant you use because you believe he’s good or do you refer the accountant [...]
Archive | November, 2011
Ric’s Rant on Recruitment
Mediocrity is the comfortable curse that some in recruitment seem to be willing to live with. The downside is that you cannot grow from being comfortable with mediocrity. For every star performer in the recruitment sector we have hundreds, who hang on, faint outlines and echoes of erstwhile resonance, or of managers they once hoped [...]
Weekly Wisdom No.93: Paralysis from Poor Pricing
Price is an extremely effective profit driver. It can generate huge profits or destroy margins. We must avoid discounting and price cuts as they may bring market share, but they often kill profits. You will be surprised how many profit leakages there are in your organisation. These leakages are akin to giving money away …. [...]
Dead dictators selling chicken
Fast food chain Nando’s is beating its own drum sticks with a controversial ad, showing Zimbabwe’s Robert Mugabe frolicking with dead dictators. I’m sharing this just for the fun of it. It’s quite clever and very well done.
Sales Management 501: Moving beyond 101
In professional services there can be a serious misunderstanding of what sales management is and is not. For instance, I marvel at some of the nonsense perpetuated by a few in the recruitment and financial services arena in regards to business development, sales and sales management. (In fact I think there is too much “hierarchy” [...]
Selective Talent Acquisition and Hiring Staff
Selective talent acquisition is where you identify and find the best person for your available role; persuade them to surrender what they’re doing now, and come and join your team. Hiring is where you place an advert on an internet job board and let the entire universe know that you’re happy to receive resumes from [...]
Survey into Business Referrals completed
The Business Referrals Survey has been completed. Now the task at hand is to analyse the results and formalise the findings for publication. Thank you to everyone who contributed to the survey. There were 336 respondents. Those who did contribute to the survey and provided their e-mail address will be receiving a copy of the [...]
Ric Willmot’s Weekly Marketing Checklist
Every week we need to be investing in the marketing of ourselves, our business, our services and our brand. By doing one thing every day, you are perpetuating Willmot’s Marketing Whirlpool to grow and develop your business and build your revenues and profits. How many are you actively implementing each week? By just doing one [...]
Weekly Wisdom No.92: Business choices are yours to make
If you weren’t personally active in the technical process of your specific business, what else could you be doing? If you weren’t doing “busy-stuff”, what other things would you do? If you weren’t in meetings (for meetings-sake), who would you decide to visit? And, what would that be worth to you and your business? If [...]
Improving Organisational Business Performance: CPA Hobart
This week I went to Hobart, Tasmania to present a full-day program for CPA Australia on Improving Individual and Organisational Performance. The program provided useful and useable insights including: Creating and implementing intelligent strategies for future business growth. Change Management – What it is, what it is not, and what has to be done in [...]
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Mick Cosgrove: I agree Ric. I was actually referring more to the ...
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Ric Willmot: No Kathy. I was honest in my opinions about Crean...
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Kathy Westmore: Ric are you showing your softer side there by comp...
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Scott Brown: Yes, read that study. Interesting. Should also be ...
