UPDATE: 15 November 2011 Only 48 hours before we close the survey. Please take this final opportunity to participate in and recommend the survey on Business Referrals. The more responses we collect the better the information is for us to produce a valuable research analysis. _______________________________________ Executive Wisdom is undertaking research into “referrals” in professional [...]
Archive | October, 2011
Hobart: 15 & 16 November
I will be in Hobart, Tasmania delivering a full-day program for CPA Australia in November. If you are in the neighbourhood and would like to meet up with me for a chat during my stay, you are welcome to get in touch with me to arrange a mutually convenient time. Contact me
Friday Redux No.9: Who must your marketing please?
How is most marketing collateral created? Around the table in your organisation with a group of people who are directly involved in the business. The owner, the CEO, the head of marketing, the marketing interns, the partners, etc. But who is it that the marketing is intended to attract? Your customers. Have you ever invited [...]
Creating Business Credibility Adhesive
Prospective clients like to know they are choosing a professional with the smarts, experience and ability to deliver the desired results and outcomes. As they make their choice between you and another professional offering; or whether they are just choosing to engage you nor not, you must have credibility. Here are some techniques to consider [...]
Weekly Wisdom No.88 – The secret of referrals
All the self-proclaimed business experts and gurus tell us that we should request referrals as soon as we make the sale, gain the new piece of business, and sometimes even if we don’t get the client we “should still ask for a referral”. Nonsense! These approaches are not only flawed, they more than likely will [...]
All Blacks Rugby World Cup 2011
Congratulations to New Zealand for not only winning the Webb Ellis Cup for the first time since 1987 but on hosting a very well organised event over the last two months.
The business of client relationships
While consulting to a legal firm on how to improve their pricing and marketing strategies, they asked if I could recommend a keynote speaker for their annual conference. “Me!” “Oh, come on Ric, you’re a Business Consultant. Really, you must know some good speakers?” Typically, I speak at about 40 conferences globally each year, but [...]
Nine-to-five business model is wrong
The nine-to-five model of work has always aggravated my sense of creativity, innovation and worth. The best business model, for me, has always been to work smart and fast when the mind is willing and then recharge with a very dry martini while reading a book by the pool at three in the afternoon. Parkinson [...]
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Ric Willmot: No Kathy. I was honest in my opinions about Crean...
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Mick Cosgrove: I don't think it has anything to do with muscles....
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Kathy Westmore: Ric are you showing your softer side there by comp...
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Scott Brown: Yes, read that study. Interesting. Should also be ...
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Peter Abbott: Totally agree with you Ric. This government has d...
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Research Survey on Referrals in Professional Services
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It’s not too late to ditch the tax, Julia
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Catherine Deveny hate speech continues in spite of spelling
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Wayne Swan: It would be funny if it wasn’t so scary
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Why you must ban social media while working
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In the name of Australia, go, Wayne Swan, go!
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Weekly Wisdom No.162: Focus on my 4th question
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The financial facts provided by Treasury not politicians
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Strong men more likely to have right-wing views, study says
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The Nearly Free Workshop is Back!
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What’s around the bend for marketing your business, smarter?
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Summaries of fiscal & economic evaluations of Labor and Swan
Value Offerings by Ric Willmot
