Watching an array of sport over the weekend the advertising kept leaping out from the television screen. Why do organisations spend so much money on advertising? Why does the ANZ bank spend a fortune on the naming rights to the stadium? Why do companies buy expensive television advertisements? Does signage at sporting arenas cause you [...]
Archive | August, 2011
Those who give a dam may not be well received
A Mexican government agency responsible for the development of water resources decided to build a dam and use it to irrigate a large farming area the productivity of which, it believed, could thereby be doubled. When the agency’s plans were completed, it sent representatives to the rural areas that would be affected to explain the [...]
Weekly Wisdom No.80: 7 Steps to Effective Branding
Are you consciously branding? Do you have a brand for you and your organisation? Before you invest another dollar in branding, here’s what you need to do: Develop a vision. Answer the question: If not you, then who is winning the business from your potential clients? Define your ideal target market. Establish your Fundamental Value [...]
Marketing Professional Services: Interview by Dan Toombs
Grow Your Firm Interview August 2011 Dan Toombs from Grow Your Firm, the Professional Services Marketing Company, interviews Ric Willmot about how to accelerate extraordinary results in your marketing strategies. Podcast: Play in new window | Download
Podcast: Play in new window | Download
Never-ending business improvement
When was the last time you improved your service in your business? Honestly? What is the next improvement that you believe should be made? What have your clients told you they would like to see you improve? They haven’t said anything to you? Of course not. Have you asked? Then, why don’t you? Today! What [...]
Weekly Wisdom No.79: A contrarian view of referrals
Referrals are fantastic business. The prospect is usually in need of your services, hence why you were referred to them. They trust your client who referred you, and so they are already open and somewhat trusting of you. And, this is why the marketing gurus are always telling us to ask for referrals. They advise [...]
Australian Labor Party hypocrisy with Craig Thomson
It’s not the first time we’ve seen this kind of me-first, take-what-you-can attitude.Labour leader Ed Millibrand
Andrew Bolt from the Herald Sun writes a very good opinion piece on the hypocrisy of the ALP over the Craig Thomson credit card scandal. Labor chains itself to a carcass. And this is the politician who now chairs Parliament’s economics committee. Who will next Friday grill Reserve Bank governor Glenn Stevens on his handling [...]
Ric’s Friday Redux No.4: Innovate Now!
In February 2009, Gary Hamel made a presentation to a Boston Business School symposium. The major points Gary made that reinforce my messages to you all over the last seven years: Management is bankrupt. We are looking to our employees to innovate. Our customers are not number one. Our employees are. The customer is number [...]
How to be successful at saying “No” in business
If you need to say, “No” to a group, an employee, or a client, it’s vital to be cognisant of these strategies: Be polite. This way you maintain dignity and can prevent a discussion deteriorating into a slanging match. By remaining polite, nearly always the other people will remain polite, also. Desist from arguing. Convince [...]
Take a purposeful pause and improve your business
Last week I wrote in my Friday Redux that we need to Allow Time to Notice. On the weekend at a friend’s barbeque afternoon, I was asked how I was able to continually generate ideas, thoughts, solutions and if it is hard to do. One person even commented that I must spend an inordinate amount [...]
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Peter Abbott: Totally agree with you Ric. This government has d...
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Ric Willmot: Remember how boat arrivals under the last six year...
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Scott Brown: Oh, and quoting Cromwell, a holier-than-thou Purit...
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Mick Cosgrove: I prefer Cicero, 55BC: "The budget should be b...
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Research Survey on Referrals in Professional Services
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It’s not too late to ditch the tax, Julia
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Catherine Deveny hate speech continues in spite of spelling
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Wayne Swan: It would be funny if it wasn’t so scary
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Psychologist, Peter Hart unable to adapt to pyjamas
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Why you must ban social media while working
Value Offerings by Ric Willmot
